The internet is the world's largest and most influential marketplace. With online shopping, social media, and so much more happening on the web every day, it's no wonder that businesses need a digital presence to get ahead in this competitive market. The good news is that setting up your business with a website is easier than ever!
Digital Marketing has changed the way companies advertise their products or services to consumers, but it also provides an opportunity for businesses to connect with potential customers on a more personal level.
Digital Marketing can be broken down into three categories: Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay-Per-Click Advertising (PPC). SEO refers to optimizing your website so that when people search for keywords related to your product or service they are directed towards your site. PPC advertising is usually done through Google Adwords; this type of ad will show up whenever someone does a search.