One of the challenges of marketing manager roles is designing a site that attracts and convinces visitors to take action. You want people to click the “Buy Now” button, purchase the product or stay longer on the page.
Understanding simple psychological triggers like color can play a huge role in boosting website conversion. Your choice of color for your website can influence customers’ online behavior towards your brand.
So what are the best colors that can improve your website conversion? Read to get more useful tips.
Why Choosing The Best Colors For Website Conversion Is Important
The colors on a website serve more purposes than mere decorative elements. They capture attention and evoke emotions of visitors.
A study conducted on the psychology of color revealed that people make decisions about a product within 90 seconds. Interestingly, 90 percent of the decisions made are based on color.
So when choosing colors for a website conversion, note that your color palette can influence potential customers. It can determine if they will feel a sense of urgency upon landing on your website or be calm enough to make a purchase.
For instance, a warm red “Buy Now” button signifies urgency. On the flip side, a blue banner can make visitors assume you are a trustworthy brand.
User action is crucial too. Ensure your choice of color encourages users to take action.
The Best Colors For Website Conversion
What psychological impact will your choice of color have on visitors? Consider this when choosing the color palette for your site. Note that each color has what they symbolize and the psychological impact they can have on visitors.
Let’s discuss the best colors for conversion rate improvement.
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The red color:
Red colors are one of the most effective colors that can improve website conversion. Because they grab attention superfast, they are ideal for “Buy Now” buttons or even limited-time offer campaign messages.
Strategically incorporate the red color in your sales page to improve conversion rate. However, note that overuse can hurt conversion.
When overused the red color on your website, it can overwhelm visitors. Your website will look too busy and unprofessional. Use red strategically on your page.
| Color | What It Signifies |
| Red | Urgency, energy |
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Green color:
Green is another popular color that can help improve website conversion because of the psychological impact it can have on visitors. It signifies progress, growth, and safety.
Because of what the green color signifies, it’s a wise choice for check out pages. You can use green color in your “Next Page” button to give your visitors the psychological push they need to continue interacting with your page. The longer visitors stay on your page, the higher your dwell time and the lower your bounce rate.
These signals tell Google that your page is worthy of being at the top spot on the search engine result page.
| Color | What It Signifies |
| Green | Progress, positivity, and growth |
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The Blue Color:
Blue color is popularly used for pages like forms, signups, and subscription pages. The reason is the reliability and professionalism the color conveys.
The blue color is popularly used in the healthcare, technological, and even banking industries. That’s because the color signifies stability and reliability, two essential ingredients in business.
| Color | What It Signifies |
| Blue color | Stability, trustworthiness |
- The black color:
Have you ever wondered why luxury brands utilize the black more often? It’s because of what the color symbolizes. The color black represents power and exclusivity. It represents luxury, which is why luxury products often come in black packages.
Why the black color signifies power, luxury, and exclusivity, using it the wrong way can have a not-too-good outcome. For instance, you can’t use the black color in CTAs that creates a sense of urgency.
| Color | What It Signifies |
| Black color | Exclusivity, luxury, and power |
If you want your product to have that premium feel, incorporate the black color in your palette. It can create that premium and elegant feel when paired with the white color.
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The orange color:
With the orange color, you have two colors that can trigger visitors and boost conversion rate. These include the red and yellow colors. You’ll get the red color’s boldness, and the yellow color’s warmth. That’s what the orange color gives you.
The orange color represents enthusiasm and friendliness. It is a popular color and ideal for e-commerce brands.
What makes this color perfect for e-commerce brands is the excitement it creates around products. It captivates the audience and makes them focus attention on your product.
Why Color Contrast Is Important
When choosing colors for website conversion, it’s not just the psychological trigger that should concern you. The design’s contrast should concern you.
Why is contrast significant in website design? It decides the visibility of your texts and CTA. If you place a red call-to-action button on a busy or dull layout, visitors could struggle to identify it.
If you place a red color on your call-to-action button on a white background, it will be visible to visitors. In other words, your visitors will spot your call to action button with ease.
Choose a high contrast if you want your CTA to be visible to visitors. It’s one of the ways you can improve your website’s conversion rate.
Conclusion
We have discussed the best colors for website conversion and explained the various industries the colors are perfect for.
Choosing the right color for your website is important for several reasons. It lets you build brand identity and lets prospects build emotional connections with your brand.
Your choice of color determines how prospects view your brand. For instance, if you want to appear professional, the blue color is a white choice. If you want to build that luxury feel around your brand, the black color is an ideal option. It’s important to understand the how, when, and where to use the right colors.
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