Limited-Time Offer: Get 20% Off All ThemeForest Products!
Why Small Businesses Need More Than Standard Software
17 Aug

Why Small Businesses Need More Than Standard Software

Small businesses are relying on software and tech tools to cut costs, save time, and compete with larger companies. According to key findings from a US Chamber of Commerce survey, 93 percent of small business owners use at least one type of technology platform to run their business. Owners said that not only do tech tools help them grow their sales and profits, but these also enable them to have more time to spend with their family and engage in other activities.

Using a minimal or basic tech stack may seem like a good idea since it helps entrepreneurs to save on software expenses. Fewer tools also mean less training time for staff and fewer complex errors to fix. However, relying on a single software creates critical vulnerabilities for businesses. While using an all-in-one tool may sound convenient, it rarely provides the best solution for particular operational concerns. If you’re running a small business and are planning to scale soon, here’s why you’ll need more than standard software to grow your venture. 

The Security Risks of Standard Tool Reliance

Relying on standard tools or just one software to run your business may result in data breaches or hacking attempts later on. Some entrepreneurs may think that they’re safe from attackers since they believe that only large corporations are targeted by threat actors. In reality though, small businesses are a favorite target of hackers since they lack sophisticated security solutions, and all it takes is a single data breach to impact your entire system all at once. This is especially true for businesses that use free online business management tools as these free platforms lack key security features and advanced encryption.

Some business owners use VPNs to run these free tools, but there have been documented instances which proved that VPNs have security gaps. Since a VPN only encrypts traffic between your device and its server, this means that it cannot protect you from every cyber threat that’s out there. Note that a VPN cannot block malicious downloads, fake web pages, or phishing attempts targeting your business. What’s more, a free VPN may track, collect, or sell your business data, and if your credentials were stolen, the VPN may grant total access to your entire system. With 60 percent of small companies going out of business within 6 months of falling victim to a data breach, all startups and small businesses should invest in dedicated cybersecurity tools, especially if there are plans for expansion. 

Risks of Lost Profits and Productivity

Using only standard software may result in lost productivity for your business. If the software crashes, your entire business operations grinds to a halt until the issue is resolved. Some issues can be fixed in just a few minutes, but others may take more time because code is deeply interconnected, which means that fixing one area may accidentally break other features. Teams may also struggle to collaborate efficiently during software outages as they deal with communication freezes, online meeting disruptions, and file and data isolation.

If your tech tool or software has a tendency to crash several times a week, you can expect to have lower profits. For instance, if your software goes offline or gets a bug, orders can’t be processed, and this creates direct revenue loss since your customers are unable to pay while you’re waiting for a fix. There’s also the fact that you still have to pay your employees even if the outage prevents them from doing their jobs. On top of all these, if an expert is needed to fix the issue, expect to shell out more money to cover the costs of recovery and remediation. According to recent industry data, system downtime can cost small businesses about $127 to $427 per minute, so the longer it takes to fix your software issues, the more money trickles out of your business. 

Building an Efficient Tech Stack

To future-proof your business as you scale, consider building an efficient tech stack that combines core foundational layers with operational and growth add-ons. Apart from cybersecurity solutions to protect against malware, phishing, and unauthorized data access, most businesses will need a productivity hub that consolidates document editing, email, and cloud storage, like Google Workspace. You’ll also need financial management software like Xero to automate billing and track payments, and a CRM like HubSpot to handle client pipelines.

Next, enable team collaboration and communication with platforms like Slack and Asana, then use automated workflow connectors like Zapier or Make. These move data, link apps, and run tasks without code, and this setup saves time for business owners and teams. You can set up the workflow connector to send Facebook leads to a CRM, share new blog posts or promote new items on your social media sites, or turn emails into customer support tickets, among others. 

To protect against core software crashes, integrate secondary systems like automated cloud back-ups, virtual server replication tools, and all-in-one disaster recovery platforms. You may also want to have a secondary productivity suite so that if Google Workspace crashes, you can have access to offline file copies and prevent total operational deadlocks.

Relying on a single tech tool or standard software can create risks for your business. Build an efficient tech stack to manage business operations, and regularly audit your software subscriptions to reduce licensing costs while growing your business. 

Leave a Reply